Add GA4 conversion tracking for demo bookings and CTA clicks #117

New Issue

MrUnknownDE · 2026-04-05T16:18:54+02:00

MrUnknownDE commented

2026-04-05 16:18:54 +02:00

Originally created by @mallersjamie on 2/5/2026

Problem

Google Analytics shows Key Events = 0 even though demos are being booked. This is because conversion events were only tracked in PostHog, not GA4.

Solution

Add GA4 gtag event tracking alongside PostHog for demo bookings
Add dataLayer push for GTM compatibility
Add CTA click tracking for "Get started" and "Request demo" buttons
Enable conversion funnel analysis in Google Analytics

Events Added

demo_request - fired when demo booking is successful
cta_get_started - fired when user clicks "Get started" CTA
cta_request_demo - fired when user clicks "Request demo" CTA

Next Steps (GA4 Console)

After merge, mark demo_request as a Key Event in GA4 Admin > Events to see conversions.

*Originally created by @mallersjamie on 2/5/2026* ## Problem Google Analytics shows **Key Events = 0** even though demos are being booked. This is because conversion events were only tracked in PostHog, not GA4. ## Solution - Add GA4 gtag event tracking alongside PostHog for demo bookings - Add dataLayer push for GTM compatibility - Add CTA click tracking for "Get started" and "Request demo" buttons - Enable conversion funnel analysis in Google Analytics ## Events Added - `demo_request` - fired when demo booking is successful - `cta_get_started` - fired when user clicks "Get started" CTA - `cta_request_demo` - fired when user clicks "Request demo" CTA ## Next Steps (GA4 Console) After merge, mark `demo_request` as a Key Event in GA4 Admin > Events to see conversions.

MrUnknownDE closed this issue

2026-04-05 16:18:54 +02:00

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Reference: github/oneuptime#117