SEO: Add FAQ schema to compare pages + enhance Better Uptime content #110

New Issue

MrUnknownDE · 2026-04-05T16:18:53+02:00

MrUnknownDE commented

2026-04-05 16:18:53 +02:00

Originally created by @mallersjamie on 2/8/2026

Problem

The /compare/better-uptime page ranks at position 13.5 for "better uptime" query but needs improvement to reach page 1.

Changes

1. FAQ Schema (All Compare Pages)

Added JSON-LD FAQ schema markup to product-compare.ejs. This enables Google rich snippets for ALL compare pages, potentially improving CTR across:

/compare/pagerduty
/compare/statuspage.io
/compare/pingdom
/compare/better-uptime
/compare/datadog
etc.

2. Enhanced Better Uptime Content

Expanded FAQs from 4 to 8 questions covering:

Better Uptime → Better Stack rebrand context
Self-hosting advantages (major differentiator)
Detailed pricing comparison
Feature-by-feature differences
Startup use case guidance

Expected Impact

Rich snippets: FAQ schema enables expanded SERP presence
Better relevance: More comprehensive content for "better uptime" queries
Position improvement: Target move from position 13.5 → top 10

Technical Notes

FAQ schema properly escapes quotes in JSON-LD
Schema applies to all compare pages automatically
No breaking changes to existing functionality

*Originally created by @mallersjamie on 2/8/2026* ## Problem The `/compare/better-uptime` page ranks at **position 13.5** for "better uptime" query but needs improvement to reach page 1. ## Changes ### 1. FAQ Schema (All Compare Pages) Added JSON-LD FAQ schema markup to `product-compare.ejs`. This enables Google rich snippets for ALL compare pages, potentially improving CTR across: - /compare/pagerduty - /compare/statuspage.io - /compare/pingdom - /compare/better-uptime - /compare/datadog - etc. ### 2. Enhanced Better Uptime Content Expanded FAQs from 4 to 8 questions covering: - Better Uptime → Better Stack rebrand context - Self-hosting advantages (major differentiator) - Detailed pricing comparison - Feature-by-feature differences - Startup use case guidance ## Expected Impact - **Rich snippets**: FAQ schema enables expanded SERP presence - **Better relevance**: More comprehensive content for "better uptime" queries - **Position improvement**: Target move from position 13.5 → top 10 ## Technical Notes - FAQ schema properly escapes quotes in JSON-LD - Schema applies to all compare pages automatically - No breaking changes to existing functionality

MrUnknownDE closed this issue

2026-04-05 16:18:53 +02:00

Sign in to join this conversation.

Branches Tags

master

release

snyk-fix-0aa85871afc5c8eee83a20407bd9e063

new-dash

probe-runner

better-logs

merge-ui

api-ref-refactor

safe-vm

tf-demo

dash-chunk

mult-slack

episode-resolve

feat/homepage-seo-v2

seo/compare-pages-homepage-optimize

tf-sets

vite-build

alert-grouping-product

oneuptime-fix-exception-5f43cb12

deprecate-telemetry-service

oneuptime-fix-exception-b77cfaf1

workflow-ui-update

chore/bump-version-9.2.5-1764859493

chore/bump-version-9.2.5-1764857051

state-change

postmortem

chore/bump-version-9.1.3-1764685359

pricing-compare

use-cases

dashboard-logs

incident-declared-at

agent-lib

scim-patch-fix

files-notes

dropdown-labels

revoke-token

refresh-sessions

oneuptime-ssl

telemetry-attr

nativewind

oneuptime-mobile-app

timepkr

cert-kube

new-log-ui

ms-temas-bot

span-improve

teams-integration

cert-manager

final-ms-teams

new-markdown

scim-update

probe-proxy-impl

probe-proxy-url

fb-whatsapp

whatsapp-integration

ms-teams-conn

copilot-plus

vs-code-copilot

ms-teams

server-bucket-size

sp-scim

scim

probe-queue

queue-work

keda-autoscaler

otel-keda

telemetry-queue

otel-queue

mobile-responsive

add-state-to-title

file-tf

snyk-fix-21d325191a83f6e495f02680309be6df

new-terraform-provider

tf-provider

msp-server

announcement-templates

optmize-esbuild

ms-teams-workspace-integration

run-as-non-root

fix/team-member-service-test-error

feature/msteams-integration-backend

optmize-dash

split-dashboard

feature/responsive-navbar

feat/mobile-responsive-sidemenu

mobile-navbar

mobile-ui

fix-recurring-events

fix-monitor-test

snyk-fix-6d5b446d98eb30ad7cc48664f26e8dd3

snyk-fix-5f2a25c13d925a6df331a8db1b4b6bc3

snyk-fix-82cf608c1e34aadeec1e40be2dd7692c

snyk-fix-28fb72b74f8e210b21994c9d4a749db4

snyk-fix-9dd32ce4170d36a0032a14eca7bcc974

snyk-fix-33cfbfb6119028a909c55ae0b6f42134

snyk-fix-0d6c626395070c0bf0647893fd4ad82c

telemetry-decorator

snyk-fix-9dcd00f3db77cda7a8a956ad4c744638

snyk-fix-39e89b36dc9e401d2beb27cf134cb8f8

manual-workflow

sp-api

snyk-fix-476babcac00c78674ae2231bc91de4f0

snyk-fix-aba76b601f35a212295c529b373457fa

slack-app

otel-collector-queue-size

scheduled-maintenance-feed

add-proxy-to-server-monitor

snyk-fix-129563dbc737d32bc6bb8e3311b8bb86

metrics-monitor

snyk-fix-b3faaf7e1b0131c254a19d461fdfa12f

snyk-fix-49a541156a8e299f9158ecc2e1ce3e4e

snyk-fix-6fed1c2110e88e596893df3351740515

snyk-fix-7f3c8e70773dfe11ea8caed8e34b2573

snyk-fix-2643b617b033d0cbf19291b6ad7776a4

snyk-fix-1219e1241120fcf13feb7bc0b54e18e3

merge-monitor-metrics

dashboarding

oneuptime-copilot-oneuptime-copilot-improve-comments-ZlPvy

oneuptime-copilot-oneuptime-copilot-improve-comments-vThJD

oneuptime-copilot-oneuptime-copilot-improve-comments-veTFM

snyk-fix-1230088cdc5e6714c07c4043881095db

sp-custom-cert

realtime

snyk-fix-2267fc7afa5dd1aadc03bda66d835a26

snyk-fix-82eb97bf3553f75fcdec629b2375d091

snyk-fix-0ff1eeedd26324c34c4b6446c78d93ab

snyk-fix-7a5cb77d5e30b278d6086cc6ec7563dd

snyk-fix-80a68103cb676782e141f18725deae71

oneuptime-copilot-oneuptime-copilot-add-spans-Dcefh

oneuptime-copilot-oneuptime-copilot-improve-comments-YRJKG

oneuptime-copilot-oneuptime-copilot-improve-comments-PBqVE

snyk-fix-6390d5be9d2dcbe507da6d19b87bb581

oneuptime-copilot-oneuptime-copilot-improve-comments-dnfTZ

copilot-main

error-tracking

snyk-fix-616369b0f1423d8113422a2b0ea1798a

snyk-fix-ecde2433ac879fc83fcb7fbaef849ca2

snyk-fix-1436684cb4b974b4b38ec0de7c27678b

snyk-fix-929b1416ccb03655ff400075fc126a5d

merge-dir

snyk-upgrade-bc55cc4a3bed3c919d5253c5ccb89569

oneuptime-copilot-oneuptime-copilot-improve-comments-NXaNT

oneuptime-copilot-oneuptime-copilot-improve-comments-MhFUX

oneuptime-copilot-oneuptime-copilot-improve-comments-eHoNt

oneuptime-copilot-oneuptime-copilot-improve-comments-BWpyo

landing-page

clickhouse-optimization

attributes-cache

snyk-upgrade-b1d7fc785c4b347f9540423872d4f7eb

snyk-upgrade-b12f9d5ede2ce54b392c16e1398efc0d

snyk-upgrade-90863abe750274199042129d216ec458

snyk-upgrade-24742a40cc66c0ff20127c49b31c5b92

status-page-reports

monitor-reports

oneuptime-app-oneuptime-app-improve-comments-wPkHZ

oneuptime-app-oneuptime-app-improve-comments-zheFq

oneuptime-app-oneuptime-app-improve-comments-yGblU

oneuptime-app-oneuptime-app-improve-comments-XvJyI

oneuptime-app-oneuptime-app-improve-comments-Iigpp

oneuptime-app-oneuptime-app-improve-comments-BLqEd

oneuptime-app-oneuptime-app-improve-comments-BSWXD

oneuptime-app-oneuptime-app-improve-comments-iDNIR

oneuptime-app-oneuptime-app-improve-comments-FPiCN

oneuptime-app-oneuptime-app-improve-comments-hfdRa

oneuptime-app-oneuptime-app-improve-comments-yEhKY

oneuptime-app-oneuptime-app-improve-comments-iOjcB

oneuptime-app-oneuptime-app-improve-comments-tFtyx

oneuptime-app-oneuptime-app-improve-comments-sBvxI

oneuptime-app-oneuptime-app-improve-comments-IXAhB

oneuptime-app-oneuptime-app-improve-comments-YtccK

oneuptime-app-oneuptime-app-improve-comments-QCnqA

oneuptime-app-oneuptime-app-improve-comments-NMjBi

oneuptime-app-oneuptime-app-improve-comments-lDSQP

oneuptime-app-oneuptime-app-improve-comments-YdAAE

oneuptime-app-oneuptime-app-improve-comments-JVpQw

oneuptime-app-oneuptime-app-improve-comments-DncIm

oneuptime-app-oneuptime-app-improve-comments-iBzpC

oneuptime-app-oneuptime-app-improve-comments-GkOnn

telemetry-backend

snyk-upgrade-818024a85e0cd5b743112ffb7f513123

snyk-upgrade-2f9ef5e24aa83032721fce51c3a0b0ca

oneuptime-app-oneuptime-app-refactor-code-nDOMw

oneuptime-app-oneuptime-app-refactor-code-nzaSs

oneuptime-app-oneuptime-app-refactor-code-TIxRv

oneuptime-app-oneuptime-app-refactor-code-Llyxi

oneuptime-app-oneuptime-app-refactor-code-lfIez

oneuptime-app-oneuptime-app-improve-comments-FLlpf

oneuptime-app-oneuptime-app-improve-comments-DaGfY

oneuptime-app-oneuptime-app-improve-comments-XaYkK

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-CDFoR

ai-copilot-main

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-hueYU

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-HQfro

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-JVpKF

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-mSRcD

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-NXSdG

oneuptime-app-oneuptime-app-fix-grammar-and-spelling-CYFVx

oneuptime-app-oneuptime-app-improve-comments-UsHIA

oneuptime-app-oneuptime-app-improve-comments-ZBFjb

oneuptime-app-oneuptime-app-improve-comments-ggYpS

oneuptime-app-oneuptime-app-improve-comments-YUFeh

eval-over-time

oneuptime-app-oneuptime-app-improve-comments-LkJYk

ai-main-70b

eslint

oneuptime-app-test-branch-11

oneuptime-app-test-branch-10

oneuptime-app-test-branch-7

oneuptime-app-test-branch-6

test-branch

nz/metric-detail

ext-postgres

perms-refactor

filter-refactor

group-by

greenlock-refactor

attributes

react-app

otel

snyk-upgrade-3677f1da0f20b9341d779856ea606cce

snyk-upgrade-324862099bddfa90e5e0e06eb934c162

renovate/node-16.x-lockfile

snyk-upgrade-ac717665d10b7db0ddb20de9bdaf435b

snyk-upgrade-7b7ea7a1c722d2b7f48e290063771f7b

snyk-upgrade-520b5a017b5e7985121ef90b57317068

renovate/stripe-react-stripe-js-1.x-lockfile

renovate/heroicons-react-2.x-lockfile

renovate/headlessui-react-1.x-lockfile

renovate/clickhouse-clickhouse-server-23.x

snyk-upgrade-8a1c1f353568dcbc7b2c3e4beec4a6b7

snyk-upgrade-affb0a1678b57ae5a6f3183f5e8d302d

renovate/vm2-3.x-lockfile

renovate/start-server-and-test-1.x-lockfile

renovate/chrome-launcher-0.x-lockfile

renovate/mikepenz-release-changelog-builder-action-3.x

renovate/npm-xmldom-vulnerability

monitor-groups

feature-flags

logging

admin-dashboard

update-deps

metered-plan

fix-status-page-refresh

owner-emails

owners-in-form

monitoring

fix-small-issues

single-docker-container

workflow-fix

staus-page-fix

slack_workflow

emails

fix/ping-monitor-ipv6

fix-typescript-errors

issue/160-add-setup-alert

143-fix-github-actions-jobs-dont-run-on-prs-from-forked-repo

142-github-actions-build-job-to-run-home-tests

147-form-containers

131-add-styling-for-account-in-topbar

chore/setup-sonar-cloud-#21

96-css-for-login-page

97-css-login-page

35-write-docker-build-job-for-helmchart

ts-migrate

monitor-box

feature-github-actions-3

feature-github-actions

feature-github-actions-2

1 Participants

Notifications

Due Date

No due date set.

Dependencies

No dependencies set.

Reference: github/oneuptime#110